League Of Legends

TOP Esports attracts jersey sponsorship from Beats Electronics – Esports Insider

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Consumer audio maker Beats Electronics sponsored the Chinese League of Legends organization TOP Esports. Photo Credit: lolesports / TOP Esports The Apple-owned audio company brand was spotted on the right shoulder of TOP Esports players’ jerseys during the knockout stage of the League of Legends World Championship on Saturday. Beats Electronics became the team’s sixth official sponsor alongside FAW-Audi, DouYu, An Mu Xi, Logitech G and TOP Sports, the organization’s parent company. Financial terms of the deal were not disclosed. RELATED: League of Legends Esports Chooses Mercedes-Benz as Global Partner Despite Signing of Agreement, TOP Esports players will not be seen wearing Beats by Dre helmets at League of Legends global events. In September, Riot Games announced a multi-year agreement with Bose, designating the audio maker as the official partner of the 2020 World Championship, Mid-Season Invitational, and All-Star Event. RELATED: League of Legends Esports Partners with Spotify for Music Hub and Podcast In April, Beats Electronics co-founder Jimmy Iovine led an investment round for North American organization FaZe Clan. The following month, the organization collaborated with Beats Electronics on a set of FaZe Clan-branded products to promote its Powerbeats Pro line. Esports Insider Says: Beats Electronics first turned to esports in May thanks to a collaboration with FaZe Clan after the pandemic limited its ability to work with the NBA. It’s a good sign to see more reputable brands, especially one under the command of tech giant Apple, getting more involved in the competitive gaming space. Secure tickets for ESI Digital Winter

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