Riot Games is in talks with the brands to become the first sponsors of Valorant Esports, people familiar with the situation tell Sports Business Journal as it works on setting up its new First Strike tournament. Valorant is Riot’s new first-person shooter that debuted this year, as the video game maker embarked on 2020 releasing a suite of different titles. It comes after spending the first decade of its history focusing solely on building League of Legends. Riot has yet to transform Valorant into a formal franchise league, as it initially strives to build the scene around the game in a more organic way, but it is now producing its first major eSports tournament called First Strike. First Strike will be an eight region tournament that will start with qualifiers and end with regional finals in December. Riot just announced this week that he’s working with Nerd Street Gamers and Engine Media to organize qualifiers in North America; NSG has hosted several Ignition Series Valorant tournaments earlier. Now, as Riot sets up First Strike, sources say the executives are in talks with potential sponsors who want to enter the Valorant field to become the first partners associated with a growing game. It was unclear which brands Riot is talking about, but an industry source noted that Riot could of course contact existing sponsors of the North American League of Legends series, the LCS, which has partners such as Honda, State. Farm and Alienware. The source added that categories that would make sense for Riot’s first FPS offering include QSR, soft drinks, snacks, mobile devices, and endemics like computer peripherals and internet service providers.