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Sector Six Apparel enters the European market – Esports Insider

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Esports merchandiser Sector Six Apparel was established in the European market after forming a wholly owned subsidiary based in the UK. The subsidiary, called Sector Six Apparel, Ltd., will enable the company to provide European customers with its range of products and services across the continent. This includes the authorization of European distribution and the ability to carry out commercial transactions in euros and pounds sterling. Credit: Sector Six Apparel RELATED: NEO Adds Nike and Outfitter as Apparel Partners Josh Whatley, Co-Founder of Sector Six Apparel, commented in a statement: “We have spent the past 4 years finding our voice in this industry . “We don’t want to be the Nike or Adidas of esports, we want to be the Sector Six of esports. We are delighted to open up our European production and execution and to offer the region quality products and services with less hassle. Since its inception in 2016, Sector Six Apparel has quickly discovered a niche in the amateur and college esports merchandising market. The company offers a variety of product choices, from jerseys to hats, while also providing e-commerce services. Two years ago, Sector Six Apparel was acquired by the retail and merchandise company of esports, We Are Nations. Following the purchase of the company, the objective was to eventually expand Sector Six Apparel into the European market. RELATED: 100 Thieves Signs With Creative Artists Agency Regarding New Affiliate, Patrick Mahoney, CEO of We Are Nations, Added, “I’m delighted Josh and Zack are now able to expand their reach. Their hard work and the products and services they’ve created are certainly worth scaling up. “My second esports event was a Call Of Duty amateur event. It was clear these teams were coming to play hard and represent, and they looked good and proud to do so. I’m happy to be a part of this culture through Sector Six – it’s the literal backbone of our industry. Esports Insider Says: Sector Six Apparel’s move to Europe continues to underscore the growth of amateur and grassroots esports on the continent. It will be fascinating to see how the company evolves in a different environment and if it can replicate its success in the United States. However, this decision will undoubtedly benefit small European organizations. Follow ESI on Instagram

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