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How blue light blocking is playing an important role in branding, gamers health

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One screen, two screens, red screens, blue screens. In the modern age, especially during the pandemic, almost everything happens through a screen, be it a computer, phone or television. From work to relaxation (for whatever reason), screens are a constant presence in our lives – and in our eyes. In esports, the eyes are arguably the most important part of a player’s body, which is why it is so important to understand how to protect them. The biggest threat, at least one that most people are aware of, is blue light, the high frequency, high energy light that comes from the screens we see every day. Photo credit: GUNNAR Optiks “My take on blue light is that we are living guinea pigs,” said Dr. Miki Zilnicki, an optometrist who is co-owner of Twin Forks Optometry in Riverhead, New York. “Players especially need to protect their eyes as they use devices all day. If they play for eight hours, they’re probably in school using some devices on top of that or they’re still working eight hours. Thus, players can be in front of a screen 16 hours a day in some cases. It is a unique population because it is they who will need to be protected the most. Beyond activating dark mode on applications or installing Flux on a computer, the main form of protection against blue light comes from glasses that filter blue light. Beyond the immediate potential dangers of blue light, there are many risk reduction – and performance-enhancing measures – that come with eyewear. “The hardest part [with being an optometrist] is that people think that vision is just wearing glasses, ”explained Dr. Zilnicki. “As we all spend so much time online, people start to feel the strain on their visual systems. They start to say, “I don’t need glasses, but something is going on with my eyes.” Companies like GUNNAR understand the needs of gamers, its blue light blocking, but also glare, extra focus, and dry eyes. In esports, companies like Zenni and GUNNAR are partnering with various esports organizations and companies. Earlier this month, GUNNAR released the ESL Blade, a new ESL exclusive and the second branded glasses to roll out of the partnership following the release of Lightning Bolt 360: ESL Edition in August. RELATED: DreamHack, ESL Merge Under ESL Gaming “People became a lot more concerned about blue light blocking once Covid hit,” said Georgina Petrie, Marketing Director for GUNNAR. “Before COVID, you would see a handful of players here and there wearing light blue glasses. You would see companies like HyperX and Zenni spending a lot of money on pure sponsorship opportunities… ESL was the first organization I saw and know that they take this very seriously, which is one. reasons why we partnered with them. In addition to ESL, GUNNAR is also in partnership with Ubisoft and Razer. Zenni mainly focused on the team, the company has partnerships with the Golden Guardians, Pittsburgh Knights and Houston Outlaws among others. Credit: GUNNAR Zenni is also not endemic to esports, the company has been around since 2003. GUNNAR has been around for some time too – the company got the patent for its blue light blocking over a decade ago – but GUNNAR specifically focuses on the space game. “We wanted to align ourselves with the leaders in the gaming industry,” continued Petrie. “Ubisoft has been around for decades, ESL is a global leader in esports events, and Razer is a leading company on the peripheral side. When we identify a partner, we need to make sure that we are aligned and that we have common goals. Our licensing agreements are more of a partnership than a brand slap. As well as being an important part of esports, the continued focus on the physical and mental health of the players, there is also the brand aspect. When players appear on a screen during an esports competition, it is usually just a close-up view of the player’s face. Even the sponsors of the jersey can be partially or fully hidden depending on the camera setup. Glasses can exist in that white space that is otherwise only occupied by a helmet, chair logo, or face tattoo (I hope branded face tattoos don’t take off). RELATED: Panda Global Collaborates On Blue Light Glasses With HyperX “You See A Lot Of Companies Spending Money On Sponsorships, But Gamers Won’t Wear Glasses To Compete Unless They Are Used To Wearing Them Said Petrie. “So yeah, it’s white space, but it’s about how to make blue light glasses second nature as part of the accessories you play with alongside keyboards, controllers and headphones.” . We want players to want to wear glasses on stage, not to be forced to because we have a partnership with their esports organization. Dr Zilnicki compares the dangers of blue light, especially our lack of knowledge about its long-term effects, to how we used to view cigarettes. The eyes are an incredibly complex organ made up of six muscles, and just as it’s rare to see a traditional sports athlete smoke a pack a day like he did in the 1950s, in a few years he might be just as rare to see a player who does not protect their eyes during a game. Listen to ESI Network, an eSports podcast suite

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