Ghost Gaming Acquired by Atlanta-Based Investor Group

An Atlanta-based group of investors have acquired popular gaming brand Ghost Gaming and plan to move the company’s headquarters to Alpharetta from Irvine, California. This move continues to raise Atlanta’s profile as one of the nation’s top cities for esports and gaming. The ownership group is led by Andrew Steinberg, Managing Partner of Phoenix Capital Ventures, and Todd Harris, CEO of Skillshot Media. The recent partnership will see Steinberg combine his experience working in traditional sports with Harris, who is a game industry expert and co-founder of Atlanta-based game developer Hi-Rez Studios. “I can’t stress enough how thrilled we are to bring this phenomenal brand and organization to Atlanta,” said Steinberg, the former director of revenue for the Atlanta Hawks. “I have spent decades in mainstream sports and have never been so excited to see esports explode in popularity.… It gives us a wealth of opportunities for brands to work with Ghost to create unique digital experiences and engage millions of people. Ghost Gaming, which originally launched in 2017, has a roster of professional esports players in an array of popular games, including Rocket League, Fortnite, and Atlanta-based Smite. and teams have won more than US $ 2 million in competitions, according to the company. “There will always be competitive games at its core, but we really want to develop it as a brand of culture and lifestyle around the world. game, “Harris said.” You will see people involved in the music world, influencer marketing, and you will continue to see partnerships that (respond) to the gaming lifestyle. I think of Atlanta as the center. culture, with hip-hop being the most prominent example, and we want Ghost to help make Atlanta the center of gaming culture as well. Ghost Gaming was quietly acquired for an undisclosed amount in April. The investor group includes the co-founder and partner di Blue Mammoth Rector Matt Woomer, PrizePicks Founder and CEO Adam Wexler, Varsity Spirit Founder and Chairman Jeff Webb, Sidequik Tree McGlown Revenue Director, and Atlanta Placement Music Managing Partner Tammy Hurt. Harris estimates 15 players and staff have been retained as part of the deal and plans to add 10 more jobs over the next two years. The organization will temporarily occupy spaces in Alpharetta and Buckhead before choosing its permanent residence once the pandemic is resolved. This article is an excerpt from a story that first appeared in the Atlanta Business Chronicle.

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