Generation Esports partners with Aim Lab for HSEL challenges and awards ceremony

Student esports league platform and High School Esports League operator Generation Esports announced a partnership this week with video game training platform Aim Lab. The new partnership will allow Aim Lab to provide the league’s coaches, teachers and students with neuroscience-based training and competitions. Aim Lab, which uses a combination of AI and analytics to create training programs for first- and third-person shooters, will also be running two ‘skill challenges’ for HSEL members during the weeks from October 26 to December 7 and will reward the best players with “scholarships and other prizes”. Aim Lab will also be implemented in HSEL’s educational resources, and the company will partner with Generation Esports for Valorant, Counter-Strike: Global Offensive, Rainbow Six: Siege, Overwatch, and Fortnite during the HSEL Fall Major matches taking place in December. Additionally, Aim Lab said it donated an undisclosed amount to support the award of HSEL University Scholarships. Aim Lab has a number of esports-related partners including the Overwatch League team Philadelphia Fusion, New York Excelsior (OWL) and owner of the New York Subliners (CDL) Andbox, as well as a number of influencers and streamers. Aim Lab creator Statespace raised a US $ 15 million Series A investment in May. The HSEL Fall Major is open to any North American high school team registered with HSEL with an active Battlepass. Titles featured in the competition include Overwatch, NBA 2K21, Counter-Strike: Global Offensive, Super Smash Bros., Madden NFL 21, Rocket League, Valorant, Rainbow Six: Siege, Hearthstone, and Call of Duty: Modern Warfare, among others.

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