Gaming Trade Body Ukie Outlines Esports Economic Impact in U.K.

Olsberg • SPI and Nordicity have released a report commissioned by UK video game trading organization Ukie regarding the economic impact and growth potential of the region’s esports market. The report found that the esports industry in the UK experienced an average annual growth rate of 8.5% between 2016 and 2019 and in 2019 accounted for just under 8% of the global market. The industry also supported over 1.2K jobs in the UK in 2019. Finally, the report noted that a major global esports event hosted in the UK could generate £ 12m (15 , $ 6 million USD) in gross value added (GVA) for the country’s economy as well as 238 full-time employment equivalents. Last year, Riot Games reported that the LCS Summer Finals in Detroit contributed $ 5.44 million to the city’s economy, while the LEC Spring Finals contributed $ 2.6 million. dollars to its host city of Rotterdam. Due to their regional nature, however, these events have a smaller scope than an international championship like The International or a Counter-Strike: Global Offensive Major. However, majors for games outside of the biggest titles don’t seem to have that level of economic impact, as the Raleigh Major for Rainbow Six Siege only contributed $ 1.45 million to the capital’s economy. from North Carolina.

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