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Atlanta Ownership Group acquires Ghost Gaming – Esports Insider

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US-based esports organization Ghost Gaming has been acquired by Atlanta Ownership Group and will move its headquarters and operations from Irvine, Calif. To Atlanta as part of the purchase. Credit: Ghost Gaming RELATED: Team Diverge launched by JuJu Smith-Schuster The ownership group, which includes a variety of Atlanta-based investors, is led by Andrew Steinberg, Founder and Managing Partner of Phoenix Capital Ventures and Todd Harris, co- Founder of Hi-Rez Studios and CEO of Skillshot Media. Regarding the group’s purchase of Ghost Gaming, Steinberg commented, “We are delighted to bring what is a phenomenal and growing global business to Atlanta. “Ghost Gaming has always been at the intersection of gaming and lifestyle, and Atlanta is fast becoming the epicenter of digital media and culture. Our goal is to create an inclusive gaming lifestyle brand that is representative of the vibrant and creative culture that makes Atlanta truly special. According to the official statement, the goal is to expand Ghost Gaming’s footprint in the Metro Atlanta area by adding 10 additional positions within the company, while supporting the organization’s current staff and players. “I believe esports is the future of entertainment, and Atlanta is the future of esports,” added Todd Harris. “Esports is reaching and engaging the most desirable but hardest to reach demographic for brands today – the digital native who cuts the cord. Atlanta has the gaming companies, venues, infrastructure, workforce, and culture that will make it the esports capital. RELATED: Manchester City star Sergio Aguero Launches KRU Esports Exact financial details have yet to be revealed, however, Georgia’s Department of Economic Development said the move highlighted ‘ the state in developing world-class talent and an esports ecosystem here in Georgia ”. Grant Wainscott, vice president of the Atlanta Esports Alliance, also praised the announcement: “Despite the challenges we all face with the coronavirus temporarily postponing live events, the number of online esports viewers is at an all time high in the world and esports companies continue to choose Metro Atlanta and thrive here. “We are delighted to welcome Ghost Gaming as the fourth major franchise to the Metro Atlanta esports team, joining the Atlanta Reign, Atlanta FaZe and Talon Hawks.” Some of the additional strategic investors involved in the acquisition of Ghost Gaming include Matt Woomer, co-founder and CEO of Blue Mammoth; Tree McGlown, Co-Founder and Chief Revenue Officer of Sideqik; Tammy Hurt, vice-president of the Recording Academy; Adam Wexler, founder and CEO of PrizePicks; and Jeff Webb, Founder and President of Varsity Spirit.Esports Insider says: The acquisition of Ghost Gaming by Atlanta Ownership Group will certainly continue to strengthen the state’s esports ecosystem. It’s important to note that the company is entering a rather crowded market by moving to Atalanta, but this could only bolster the value of the brand in the long run. Secure tickets for ESI Digital Winter

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