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100 Thieves signs with Creative Artists Agency – Esports Insider

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North American esports organization 100 Thieves has signed up with Los Angeles-based sports and entertainment agency Creative Artists Agency (CAA). Photo credit: 100 Thieves The agency will focus on expanding 100 Thieves’ content and media interests into new areas with additional revenue streams including digital content, talent, film, television and podcasts . In addition to offering pro rosters in League of Legends, VALORANT, and Fortnite, 100 Thieves has a YouTube channel approaching one million subscribers and a bustling merchandise division with over a dozen clothing items. RELATED: 100 Thieves Partners With NZXT Organization Founded by Matthew “Nadeshot” Haag in November 2017 has grown into one of esports’ most popular brands. With a focus on lifestyle and gaming entertainment, 100 Thieves piqued the interest of Drake, Scooter Braun and Cleveland Cavaliers owner Dan Gilbert. The company has also maintained key corporate relationships with Cash App, General Mills, Chipotle, Rocket Mortgage and JBL. RELATED: 100 Thieves Expands Leadership Team With New Hired VPs Last week, Creative Artists Agency revealed the signing of ex-pro gamer and superstar streamer Tyler “Ninja” Blevins for portrayal. Esports Insider says: It’s no surprise to see an organization like 100 Thieves teaming up with an agency like CCA. Of course, every business that comes into contact with consumers becomes a media business, but few are able to do this as well as 100 thieves. If anything, we expect this alliance to generate more high quality content from the organization. Secure tickets for ESI Digital Winter

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