100 Thieves, the esports, games and lifestyle brand, claims to have signed with the Creative Arts Agency. CAA will now act as a representative of the organization and will seek to “expand its content and media interests into new areas and sources of revenue.” 100 Thieves will seek to create opportunities in digital content, talent, film, television, podcasts and other areas. After launching its YouTube channel, in less than two years 100 Thieves has grown into one of the fastest growing esports channels and holds the # 1 and # 2 spots for podcasts in the charts of Apple Podcast games. Additionally, 100 Thieves Apparel has become a large part of its diverse income portfolio and has seen more than a dozen apparel sales, each selling within 30 minutes of launch. Founded in November 2017 by Matthew “Nadeshot” Haag, co-owners of 100 Thieves include Drake, Scooter Braun media mogul and Cleveland Cavaliers owner Dan Gilbert. The company has also developed corporate partnerships with Cash App, General Mills, Chipotle, Rocket Mortgage and JBL.